DOOH has the makings to make it big, say industry leaders
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and...
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited...
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes
The entries were graded across four criteria: Concept, Activity, Amplification and Results
Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities
