It is estimated that the marketing spends for the brand will be around Rs.35 Crores.
Havas Media will handle crystal jewellery leader Swarovski's media mandate across 35 countries worldwide
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns...
Speaking at OAC 2016, Vikram Sakhuja, Group CEO, Madison World & OOH took us through the real-time scenario as to where OOH stands vis-Ã -vis print, radio,...
Madison has won the media mandate of grocery app Zopper. The account, estimated to be of INR 50 crore, will have focus on OOH.
Dentsu Creative Impact has roped in Anupama Ramaswamy and Akashneel Dasgupta to strengthen its creative team.
David Payne launched Mediabridge Global this year, a specialist consultancy in global OOH solutions, with a multi-market perspective helping businesses all over the world navigate and...
David Gordon, Insight Director, Posterscope UK, will speak on the theme"Will interactive technologies provide new growth stimulus to OOH business? Opportunities & barriers at the Outdoor...
OLA launched the OOH campaign of its latest cab service, OLA Micro on metro train wraps of DMRC's Line II.
