From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set...
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment...
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
WPP is working to develop the technology and standards that can be used to measure and reduce emissions from advertising globally.
First half of year brings 22 new international partnerships, expanded existing partnerships and new international bookings for the out-of-home advertising leader
MRSI's Managing Committee is represented by companies across Research Agencies, Research Users and Service Providers in the market research industry
Rajib Basu will be sharing his perspectives on the 'Changing contours of Indian media landscape: Prospects for OOH' in the opening session of Outdoor Advertising Convention...
The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH
There is no question the future of advertising will lean on attention,†says Christian Zavecz, QMS Chief Strategy Officer.
Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.
