As former team leader of JCDecaux's strategic and airport advertising accounts, Veronica Ong collaborated with major global brands buying ad space on the OOH leader's network.
With the rise of immersive technologies like VR/AR, the metaverse is becoming one of the most exciting frontiers for brands planning to stay ahead of the...
A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.
Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling...
Puneet Biyani has extensive OOH experience; he held the position of Chief Financial Officer for Times Innovative Media Limited (Times OOH) while also leading the OOH...
The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,â€...
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but...
Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with...
