A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic...
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in...
This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location...
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the...
The initiative will see marketing leaders from various industries chart the future of outernet marketing
Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors
Experienced marketer, Marion, has played an integral role in building marketing campaigns for some of the world’s biggest technology brands.
