The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis
Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.
The campaign covers 99 networked 55 HD screens. This is the first synchronised digital network executed on any Indian Metro line.
Interested parties should have a minimum experience of two years in the field of advertising
EG Communications holds the ad rights on Line 2 that sees around 15.40 lakh commuters travel every day
The brand's objective was to attract maximum number of audience for the Mumbai Marathon, hence locations like Marine Drive, Sion, Bandra and Peddar Road were strategically...
After creating a furor in the market with its bold outdoor campaigns like 'Just Be', 'Dump Them','Move On', 'Livein', 'Keep Trippin', 'Closet' and 'Mature is In',...
The total value of bid is Rs 21.29 lakh
Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning...
