OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA

In OOH News By M4G Bureau - March 21, 2024

65% of top 100 OOH advertisers increased their OOH spend from 2022

OOH global revenue tops $40bn in new WOO Global Market Index report

In OOH News By M4G Bureau - August 01, 2023

OOH market share against other media to go up to 5.1% from 4.7% in 2022

UK’s TMW Unlimited, Trussell Trust help food banks support their local communities

In Digital OOH By M4G Bureau - June 21, 2023

Campaign was a winner in Ocean Outdoor’s annual digital creative competition

OAA 2023 entries submission deadline extended to May 25

In OOH News By M4G Bureau - May 15, 2023

OOH works executed during April 1, 2022 and March 31, 2023 eligible for submission as entries.

Global consumer spending on media content grew 10.8% to $930.66bn in 2022: PQ Media

In Research By M4G Bureau - May 12, 2023

US remains the largest consumer media and tech market.

Billboards highly effective venue in pDOOH advertising: Vistar Media study

In Research By M4G Bureau - May 11, 2023

Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.

Global media consumption grows at accelerated 2.7% in 2022: PQ Media report

In Research By M4G Bureau - April 10, 2023

Media consumption growth was fuelled by new, more compelling original content releases, various international sporting events and federal elections in several of the top 20 global media markets.

Worldcom OOH achieved 26 billion OTS through 827 campaigns in 2022

In OOH News By M4G Bureau - April 04, 2023

Worldcom OOH rolled out campaigns in 34 countries, across 189 cities in 2022, says the company.

Global OOH grew 2.2% (est.) in 2022, forecasted to grow at 5.1% in 2023: GroupM report

In Research By M4G Bureau - February 15, 2023

DOOH growth will steadily outpace growth of traditional OOH

India’s airport passenger traffic gaining altitude

In OOH News By Rajiv Raghunath - February 13, 2023

Passenger volume increased YoY in the period Apr-Dec 2022