Results For "2021"
82 News Found
Indian Rail passenger traffic volume growing steadily
In OOH News By Rajiv Raghunath - November 07, 2022
The volume increased by 59.21% from the level of 344.41 million in October 2021 to 548.36 million in September 2022
Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study
In Research By Rajiv Raghunath - October 11, 2022
Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.
“OOH growth one of the highest in 2021,” says Sam Balsara
In OOH News By M4G Bureau - March 09, 2022
The in-person India Talks OOH Conference held on March 8 at Sahara Star in Mumbai took off on a positive and introspective note with the keynote address by Sam Balsara, Chairman of Madison World on the theme of ‘The Rise and Rise of OOH’
Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report
In Research By M4G Bureau - February 24, 2022
PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).
Ocean Outdoor revenue rises 44.4% in 2021
In OOH News By M4G Bureau - February 16, 2022
Ocean CEO Tim Bleakley says: “The medium went from strength to strength during 2021 as Covid restrictions were lifted and vaccination programmes rolled out.”
Australia’s OOH industry records 24% net revenue growth in 2021
In OOH News By Rajiv Raghunath - February 03, 2022
DOOH accounts for 58.8% of total net media revenue
ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022
In OOH News By M4G Bureau - January 25, 2022
Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”
Rail passenger traffic scales new peak in 12-month period
In OOH News By Rajiv Raghunath - January 18, 2022
Indian Railways passenger originating volume reached 376.98 million in November 2021
Following fastest growth in 15 Years in 2020, consumer media usage growth slowed to 1.6% in 2021: PQ Media
In Research By M4G Bureau - January 13, 2022
Media Consumption to Grow Faster in 2022
M&E industry rising to pre-Covid levels, cites CII-BCG report
In Research By M4G Bureau - January 03, 2022
OOH growth will be triggered by infrastructure development projects and evolving DOOH