OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack...
The judgement was challenged by the Greater Chennai Corporation, at least to remove the living person clause from the order to shield their outdoor advertising revenues,...
The Wi-Fi enabled bus shelter at Sector 18 Noida was launched in conjunction with the telecom regulator and Government’s initiative to set up hotspot Wi-Fi networks...
Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities...
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
The inventive, multi-city Zomato OOH campaign, planned and executed by MOMS, with its evocative creatives has set the social media abuzz, taking the brand visibility to...
The first phase of the Metro rail project connects Miyapur and Nagole, having 24 stations. L&T Metro Rail (Hyderabad) Ltd is the concessionaire for the project....
The festival features three nights of light installations, video projections, art pieces and dining to experience Hong Kong in a bright new light
The agency will be handling the media planning and buying duties for the entire gamut of brands that offers multi-platform, multi-generational and multicultural brand experiences to...
The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video...
