Dipankar's 30-year career in the OOH sector includes significant stints at leading agencies such as Portland, Zenith Optimedia, RK Swamy BBDO, and Madison
GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising.
The featured creators are now the faces of a bold campaign that challenges the norms of influence.
The billboard is placed at Juhu Beach in Mumbai
The campaign is conceptualised by DDB Mudra
The WOO Global Congress was held in Mexico City from June 4-6 2025
Speaking at the World Out of Home Organization’s annual congress in Mexico on 6th June, Tim said 60 years on from theorist Marshall McLuhan’s thinking, the...
The annual WOO Global Congress in Mexico City highlights the OOH industry's significant growth and ongoing strategic transformations.
The campaign is executed by Laqshya Media Group
Jithu Prasad, Founder and CEO of Advertalyst suggests that AI can help unlock more budgets for OOH, giving advertisers the much-needed confidence with data-backed analysis for...
