The installation serves as more than just a warming station; it doubles as a promotional tool for Swiggy Instamart’s range of winter essentials, which includes products...
Arkaprava Ray, who heads Marketing Strategy at HSBC India, comes with over 17 years of experience in marketing and innovation and in planning major campaigns for...
Dare to dunk? is an interactive Digital out of home (DOOH) game powered by haptics, gesture control and chocolate digestives.
Audiowala Bus Stand offers brands the opportunity to reach a whopping 1.5 crore people daily, making it one of the most affordable and effective mass mediums...
Dharampeth one is a spectacular Digital Canvas in Nagpur which will illuminate the cityscape with cutting-edge digital storytelling.
Naresh Kumar Dasari, Managing Director of MacroMedia Digital Imaging Pvt Ltd, highlights the urgent need for government mandates and increased awareness to drive sustainability in the...
Manosh De argues that outdoor advertising (OOH media) can be seamlessly integrated into urban planning to enhance public spaces, improve aesthetics, and support municipal goals.
Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline campaign management, enhance transparency, and empower brands to...
By transforming iconic locations in Mumbai into hubs of democracy, the company ensured the city's pulse synced with the state's most awaited political event.
Chandan Mendiratta, Chief Brand Officer at Zepto, and Adhish Zaveri, Vice President of Marketing at Shaadi.com, share the behind-the-scenes story of how a viral internet joke...
