OUTDOOR ASIA
AUGUST 2025
AUGUST 2025
The September edition of the OA magazine includes Festive OOH buzz around Ganesh Chaturthi and how brands turned celebrations into storytelling moments, brands using OOH as a stage for creativity, visibility, and consumer connection, the digital display space moving towards intelligent, durable, and locally designed solutions, global OOH highlights – from shark conservation and Disney+ magic in London to Nike x LEGO play spaces and Rugby World Cup fan engagement, Voices from OAC 2025 on innovation, sustainability, and the evolving role of OOH in India, a showcase of striking creative campaigns in outdoor.
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The massive installation, located at PWD Bridge, Canal Road, covers a total area of 23,958 sq. ft., spanning five floors...
The campaign is executed on the property of OUTFRONT Media
The campaign is executed by Media Ant on the property of Times OOH
The creative features a series of large, minimalist billboards across multiple sites, each showcasing the cereal's "OLD" and "NEW" packaging...
This billboard was installed by INTO Creative
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...