It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, to partner with the International Cricket Council: Nilesh...
The 360-degree mandate, includes strategy, planning and creative direction two-wheeler EV.
The venture will serve as a one-stop solution for all media advertising needs.
Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they...
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s...
Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but...
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media...
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes...
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...