The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all...
OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack...
The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala will be handling the agency’s business operations. Bodhisatwa will be...
The Automated Proposal Platform will allow media agencies to request proposals from OMA members and combine those proposals into a campaign. Agencies will also be able...
The OOH specialist agency will handle the Planning , Buying & Creative Innovations of Outdoor Media & Experiential communication across six states in East region which...
The agency will be handling the media planning and buying duties for the entire gamut of brands that offers multi-platform, multi-generational and multicultural brand experiences to...
Dhiraj Kapoor, Head – BTL, Intex Technology India, while addressing the Delhi NCR Talks OOH Conference in Gurugram on November 17 on ‘What factors will drive...
The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video...
RK Singh, Executive Director - Commercial, Airport Authority of India (AAI), in his opening remarks said that AAI is evolving towards simpler policy and friendlier approach...
At the Delhi NCR Talks OOH Conference, Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC), highlighted the critical need for the OOH industry to...