Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium
dentsu X India won 10 major media pitches and retained 11 pitches in 2018
This year ACEF received over 730 entries from 200 companies out of which the outdoor concessionaires were awarded in 7 different categories
Experiential marketing company rebrands as Grandesign Experiential post Talon acquisition
Brands like Tata Harrier & Dream 11 have planned exclusive in-stadia activities which are further amplified on social media
It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities
The campaign will be launched across mediums along with high powered on-ground activations
With its new global OOH network that links 20 offices across 75+ markets, and ‘Plexus’ its new dedicate resource ‘Latitude’, Talon looks at consolidating its smart,...
Targeting the high-income class, this category taps the outdoor medium for long duration campaigns in the city
Initiative will handle integrated media planning and buying for JOY & X-MEN Brands
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
