Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020
DOOH has a key place in auto brand media plans
Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020
Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer organisations
‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility
This AI & ML powered Map Based Tool offers complete end to end solution as per campaign objective
Participants highlighted their concerns, made recommendations in the course of the RfP pre-bid meeting organised by RailTel on April 21
In 10 days, the media owning firm has been able to get 35 responses from the audience
Also, programmatic OOH buying is gaining momentum, he says
5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR
The campaign is conceptualized and executed by Posterscope India with Sakshi Advertising being the production partner
The campaign subtly draws attention to features such as water resistance, Find My, and the device's overall durability without overtly...
The luggage and travel accessories brand has transformed key spaces at Mumbai International Airport into experiential installations, inviting travellers to...
The deodorant brand partnered with the Metropolitan Transportation Authority (MTA) to transform some of New York City's hottest subway stations...
The campaign is executed on Pune Metro
Sahil Gambhir moves to Rapport Initiative from WPP Media, bringing over 15 years of experience across OOH, cinema and experiential...
The immersive OOH activation transformed a Sunset Boulevard billboard into a fully furnished living space, blurring the lines between fiction...
Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...
As part of Candid Chats@Backstage OAC 2026, Media4Growth caught up with Prateek Sinha, Founder & Managing Partner of TheFifth.AI, for...
The branding is executed by AAHL Advertising
Prior to this, Madison World held the account
At Candid Chats@Backstage OAC 2026, Kedar Ravangave, AI & Business Transformation Leader, shared his thoughts with Media4Growth on this year's...
As part of Candid Chats@Backstage OAC 2026, Media4Growth caught up with Jayesh Yagnik, CEO, MOMS Outdoor, for a quick chat...
The integrated media and DOOH company introduces a mix of digital, static and experiential advertising formats at Hiranandani Estate, one...
The consumer electronics giant has rolled out a large-scale global OOH campaign across some of the world's most iconic digital...
