Barry Frey, President & CEO of DPAA shares the learnings from DPAA brand and agency conversations
DOOH highlights will be shown in 13 cities
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech...
India among the most dynamic ad markets this year
As a Talon partner agency, Raeem International will have a multi-market campaign launch capability for Pakistan marketers..
At the WOO Global Congress in Hong Kong, Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group (CBG) Marketing Procurement, presented a compelling case for the strategic...
Sheldon Silverman, CEO of SmartBomb speaks about retail media networks at the WOO Global Congress in Hong Kong
Sun Neo Hindi GEC is the first Hindi channel under the Sun TV Network
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to...
Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In...
The brand has rolled out a Lemon inflatable installation in Ahmedabad for its latest icecream flavour ‘Leemo’
The campaign, executed on ProDigi Flagpoles, highlights the brand’s 24/7 accessibility and global fitness presence through high-frequency urban visibility.
The campaign is created by NoA | Åkestam Holst
The campaign is created and executed by Ardmore Group
The campaign is spearheaded by Social Beat in collaboration with Lemma
The campaign is executed by MOMS Outdoor with the innovation executed by Sakshi Advertising Company
The mandate covers integrated media responsibilities for JLR in India, with the account estimated to be worth nearly ₹400 crore
Ocean Outdoor UK recently set a new milestone in DOOH with the launch of Ocean® Portal, a new format developed by Ocean...
With AI having democratised content, where lies creative ownership? The question gains significance given the recent instances of fake AI-generated...
The tender covers advertising rights across metro train interiors, train wrapping, LED digital screens, hand grabs, gangway covers, ceiling panels,...
Over nearly two decades, the program has contributed to resolving more than 58 cases and generated over 28,000 tips across...
Under this partnership, Lamar expects to allocate more than $2 million in digital Out of Home media across the country...
The tender is secured for a period of 3 years
“Platforms like OAC are instrumental in shaping the future of outdoor advertising,” says Raghu Khanna, MD, CASHurDRIVE, the publicly listed...
The initiative, created and conceptualised by INTO Creative, combines faith and science to offer a sustainable and practical alternative to...