Barry Frey, President & CEO of DPAA shares the learnings from DPAA brand and agency conversations
DOOH highlights will be shown in 13 cities
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech...
India among the most dynamic ad markets this year
As a Talon partner agency, Raeem International will have a multi-market campaign launch capability for Pakistan marketers..
At the WOO Global Congress in Hong Kong, Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group (CBG) Marketing Procurement, presented a compelling case for the strategic...
Sheldon Silverman, CEO of SmartBomb speaks about retail media networks at the WOO Global Congress in Hong Kong
Sun Neo Hindi GEC is the first Hindi channel under the Sun TV Network
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to...
Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In...
Puma takes its partnership with PV Sindhu to the next level, unveiling a bold new campaign that celebrates her journey...
In a bold and buzzworthy move, Puma swapped its iconic name to “PVMA,” sparking curiosity and conversations nationwide, all to...
This campaign is executed by The Local Talk
This campaign is executed by Posterscope India
The campaign is executed by Posterscope India
Arkaprava Ray, who heads Marketing Strategy at HSBC India, comes with over 17 years of experience in marketing and innovation...
This campaign is executed by MOMS outdoor
He will spearhead the rollout of Lemma’s full- funnel performance led OOH solution, driving growth and unlocking new business opportunities...
The campaign is executed by Platinum outdoor
Dare to dunk? is an interactive Digital out of home (DOOH) game powered by haptics, gesture control and chocolate digestives.
The campaign is executed by MOMS Outdoor, Talented agency and Coral Media
Chennai Central Railway Station holds a unique place in India’s transport network, with an average daily footfall of approximately 6,50,000...
The OOH company has secured exclusive full bus branding rights for 3,000 non-A/C buses in Bangalore, with the landmark deal...
Audiowala Bus Stand offers brands the opportunity to reach a whopping 1.5 crore people daily, making it one of the...
Strategically located at RTO Gadital Chowk, these hoardings offer unparalleled visibility, targeting thousands of commuters traveling between Shivaji Nagar, Bund...
