Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they...
S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets
The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.
Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands...
Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy –...
The day II of OAC 2017 began with a highly interactive session by Noomi Mehta, President, IOAA in an Open House discussing the achievements of IOAA.
Naren Patel, CEO, Primesight, UK throws light on ‘How digital technologies, automation are driving OOH growth’ at OAC, 2017
Raman Kalra, Partner, Entertainment & Media Sector, PwC India laid the founding session of ‘How emerging media consumption patterns impact OOH’ at the 13th edition of...
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
Karen has previously held board positions at 20 fast-growth businesses, mostly in the international technology sector, and across the investor...
In his keynote at the third edition of South India Talks OOH, C.K. Kumaravel, Co-founder and CMD of Naturals Salon...
The theme of the conference is ‘Beyond Billboards: Re-imagining OOH’
In his session, Mayank will explore how well-designed media structures can enhance brand perception, integrate with urban infrastructure, and support...
Set against the theme ‘Beyond Billboards: Re-imagining OOH’, South India Talks OOH will address how the medium can evolve in...
The panel will unpack why South India, which contributes 31% to India’s GDP and has consistently posted higher growth than...
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
