Rising consumerism in the non-metro markets augurs well for OOH advertising
The mandate entails building integrated communications around Sterling Holiday Resorts’ experiential holidays
The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats...
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
However, new tech-driven advertising opportunities are likely to open up at the airports
Sri Sri Tattva commands strong multi-dimensional capabilities across the Ayurveda value chain making it a leader in Ayurveda-FMCG space
On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience
The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio
The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects
Amplifi, the media investment arm of Dentsu Aegis Network, aims to deliver a demonstrable uplift in media performance on a global basis.
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The theme of the conference is ‘Beyond Billboards: Re-imagining OOH’
In his session, Mayank will explore how well-designed media structures can enhance brand perception, integrate with urban infrastructure, and support...
Set against the theme ‘Beyond Billboards: Re-imagining OOH’, South India Talks OOH will address how the medium can evolve in...
The panel will unpack why South India, which contributes 31% to India’s GDP and has consistently posted higher growth than...
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
