Capital Group is Event Partner for in-person India Talks OOH conference in Mumbai on Jan 18
By M4G Bureau - December 13, 2021
According to Santosh Smith, Director, Capital Group, the India Talks conference is a much needed opportunity for the OOH industry to explore ways of getting back on the growth track.
Leading media communications and OOH company Capital Group has taken up the role of Event Partner at the much awaited ‘India Talks OOH’ in-person conference to be held at Sahara Star Hotel in Mumbai on January 18, 2022.
Sharing his views on the brand association with the upcoming conference, Santosh Smith, Director, Capital Group, says, “The OOH industry is today on the cusp of changes. On the one hand, the pandemic has necessitated a change in the way we manage our business, and on the other, the emergence of new technologies and new brand marketing trends, means that we have to be agile in terms of tapping new market needs, stay constantly updated and also adopt a more collaborative approach. The India Talks OOH conference is a perfect platform to enable all of these and help the industry get back on the growth track. It comes at just the right time when industry stakeholders are all keenly looking for in-person networking opportunities.”
The one-day conference will have focused discussions and presentations on subjects that are of much relevance to the Indian OOH today. These include topics such as ‘How marketing can make the difference for media owning business’, ‘Where OOH fits in the scheme of omnichannel marketing’, ‘The programmatic OOH jamboree – sounds to pick in all that noise’, etc. The sessions will be addressed by top brand marketers, media planners and buyers, technology and marketing experts, among others.