Leading OOH / DOOH media owning firm Srishti is partnering Tamil Nadu Government’s Electronic Corporation of Technology (ELCOT) as the Outdoor Digital Partner to the much-anticipated UMAGINE 2023 that gets underway today at the Chennai Trade Centre.

UMAGINE 2023, which will be organized during March 23-25, is a platform to propel the mission of leveraging technology to deliver economic growth while balancing social governance and environmental goals in partnership with the industry. Through this initiative Tamil Nadu Government is taking strident steps to reaffirm the state’s primacy as a technology hub for enterprises by leveraging talent, infrastructural facilities and inclusive government policies.

Srishti, which holds media rights at prominent transit hubs like the Chennai International Airport, New Delhi Railway Station, 32 stations in the Bengaluru division of South Western Railway, airports in Karnataka, as well as fuel pump stations across Chennai, among others, has pursued a digital-first approach in its business by embracing digital technologies for OOH advertising. S Kumar, Managing Director of Srishti Group says the brand association with UMAGINE 2023 is a reaffirmation of the group’s concentrated focus on promoting technology adoption that brings with it higher productivity levels, efficiency and smart messaging.

UMAGINE is expected to attract 10,000 visitors from across the globe and 150 plus exhibitors at what is billed as Asia's largest Tech Summit.