Roshanspace Brandcom takes up Title Sponsorship of Outdoor Advertising Awards (OAA) 2022
By M4G Bureau - May 24, 2022
Brands, agencies, media owners, and other entities that are participating in OAA 2022 will be submitting their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022.
Leading OOH media owning firm Roshanspace Brandcom, which made the headlines in recent months with its ‘Bandra Focal’ project, a towering 120ft x 122ft outdoor media asset that is billed as Asia’s largest billboard, has taken up the lead sponsorship of the upcoming 16th Outdoor Advertising Awards (OAA) contest.
OAA 2022, the 16th in the series of annual awards contest, is being conducted this year after a gap of two pandemic-hit years. Brands, agencies, media owners, and other entities that are participating in OAA 2022 will hence be submitting their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022.
Roshanspace Brandcom which operates some of the most iconic OOH media sites in the city of Mumbai and sees its media offerings as the veritable bridge between advertising brands and efficient OOH media solutions is a key exponent of augmented creativity and visibility of OOH advertising.
Sharing his perspective on the decision to sponsor OAA 2022, Junaid Kader Shaikh, Managing Director of Roshanspace Brandcom Pvt Ltd, had this to say: “Our focused efforts to present the most creative and impactful OOH media experience to brands resonates with the high benchmark set by the organisers of the Outdoor Advertising Awards (OAA) in recognising the most impactful and game-changing work executed on the Indian OOH landscape.
He added: “We expect to have the jury’s best choices based on global standards, adapted locally in the most mindful, meticulous and smartly executed campaigns across the country."
Commenting on how important it is to shine the light on OOH creativity and innovation to grow Indian OOH business, Junaid Kader Shaikh said, “Creativity and innovation are byproducts of the Art and Science of OOH. A great OOH asset is one that identifies, engages and directs the attention of the consumer to a desired effect. If the product, the need of the consumer and the communication come together to create a smart, simple and visual impact, the medium will have delivered what it’s meant to.”
He made the observation that “a lot of time is spent in creating very high value commercials, but unfortunately, often, little attention is given to customised communication for the various formats in the OOH landscape. I would like to see the most creative minds work closely with the stakeholders on a common platform with transparency and a clear focus on bringing in more value added services, rather than just trading OOH media assets.”
“The entire spectrum of OOH in India needs to be structured towards data, analytics and visual impact for its growth and to reach its true potential,” asserted Junaid Kader Shaikh.
Entries to OAA 2022 contest, a celebration of the innovative planning and creative genius demonstrated by OOH advertisers, planners, creative professionals and media owners, are to be submitted online, and will be judged by a Jury comprising eminent brand marketers and creative directors.
The judging will be done at 2 levels:
- Online – for the first round of shortlisting
- In-person Jury meetings in Mumbai & Delhi to select the winners (Gold / Silver / Bronze) from the shortlisted entries.
OAA 2022 will have participation in 6 different award categories & 20+ sub-categories:
- Brand Categories having 12 sub-categories
- Media Plan of the Year
- Special Categories – such as, Green OOH, DOOH, Ambient Media, Best Innovation, Activation
- Public & Social Causes
- Campaign of the Year.
Winners of OAA 2022 will receive the coveted Metals at the Outdoor Advertising Awards function at Westin Mumbai Powai Lake hotel on August 18, 2022 evening, just after the conclusion of Outdoor Advertising Convention (OAC) 2022.
The Awards will be given away by highly accomplished Brand Marketers, International OOH leaders.