By: VJ Media Bureau
Last updated : December 05, 2017 6:53 pm
We have developed several elements of change in the way the Railways functions to keep up with the evolving technology, said Rail Minister Suresh Prabhu at a recent conference
The minister’s thrust on digitalisation to enhance service delivery to customers and passengers is perhaps another catalyst for the promotion of digital advertising on Railways properties and premises. The thrust on digitalisation also ties in with the Indian Railways’ plan to trains and railway stations in India may become infotainment hubs. The Indian Railways is make train stations and trains infotainment hubs that offer offline content on demand – such as television serials, movies, short videos, kids’ shows and sports, songs and devotional content – apart from providing a rail radio service to its passengers.
The moot point is, how soon these initiatives will open up sustainable investment opportunities in the DOOH space?