By: Amaan Kazmi
Last updated : January 27, 2018 12:17 pm
The audio ads are played 2,720 times on 68 trains operating between 37 stations; the ads are played in regular intervals right through the train journey
Back in 2015, TG connect deployed audio ads of minimum 20 seconds on the local trains plying on the Western route. The firm has an advertising contract with the railways for a period of 5 years. Three new ads were running on this media -- the first is of BTVI informing about the telecast of the upcoming Union Budget, second is about the Republic Day sales offer on sarees at Paaneri and the last one creates a buzz about the grocery store, Sahakari Bhandar.
Speaking to Media4Growth.com, a TG Connect marketing official said: “Audio ads are an effective medium to convey a brand message. The advantage is the ads get registered in the commuters mind as they hear it at regular intervals in one hour journey. It also serves as an entertainment as the commuters themselves sing along with the jingles making the journey lively’.
The audio ads are played 2,720 times in 68 trains operating between 37 stations on to and fro journey.