The first ever Tamil Nadu Talks OOH! Conference will be held in Chennai today at Hotel Accord Metropolitan. Through the day, media owners, agency heads and brand marketers will deliberate upon the critical industry growth drivers in the region.

The focus areas for deliberations are: emerging OOH opportunities in Chennai and Rest of Tamil Nadu; what will it take for media planners to plan big for the regional markets; how transit media will drive the regional markets; can public-private partnerships give OOH industry a bigger footprint across the state; are regional markets in the state primed for accelerated growth; and how the industry can attract more national and regional advertising brands.

The conference will have individual presentations as well as panel discussions. The event will conclude with an open house where all participants will engage in group discussions to come up with recommendations on how to'Re-energise the Tamil Nadu Growth Engine'