Srishti Group has bagged the contract for display of advertisements at the railway stations in Hubli, Hospet and Belgaum. Commenting on this major win, the group's Founder Director, S Kumar, said: "These contracts will strengthen our presence in the South, more particularly in Karnataka. In fact, we have recently done a campaign through another group company Srishti Outreach Pvt Ltd for Dixy at various railway stations in Karnataka and the visibility level achieved was quite high. With advertisers and agencies looking for better reach in Tier II and Tier III locations, we are confident that the additional locations secured by us in Karnataka will be well received by the clients.”
 
Speaking about the current trends seen in the outdoor advertisement industry, Kumar said the business outlook is positive.

About the ongoing issues with regard to outdoor advertisement hoardings in Bengaluru city, Kumar said the stakeholders should be cognizant of the fact that outdoor industry can provide substantial revenues to the city's civic body Bruhat Bengaluru Mahanagara Palike (BBMP). Robust regulatory systems and controls will greatly aid both the industry and the civic body, he observed.