Going along with the popularity of effective mall advertising, Lucknow-based Sigma Trade Wings LLP shared with Outdoor Asia that it has recently acquired the sole advertising rights of Lucknow's Fun Republic Mall. Besides this, Sigma also acquainted with cross section products in mall media like: facade, lifts, drop-down, escalator media, glow pole, standees, digital standees, back-lit boxes, pillar branding, flag poles and many more to captivate crowd.  

Devendra Dixit, Director, Sigma Trade Wings, said, "With an experience spanning over 20 years in Uttar Pradesh and Uttarakhand and gaining momentum in mall media lately, the vision behind foraying into mall media is to execute an outdoor campaign within expedient budget. Also, we are gaining more valuable response as the brands are gaining increased exposure and lasting presence with shoppers/consumers.”