Shashi Nambiar and Sushant Kadam, Taproot India and Rohit Salian and Binita Shah, Salt Brand Solutions, won the inaugural YOC Contest sponsored by Laqshya Media Group. The winning team members each received a return ticket to Dubai on July 25 at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai.

The Contest was open to young creative professionals below the age of 30 years working with creative agencies.

GK Suresh, VP Maketing, Foods Business, ITC had briefed the contestants before they worked on their respective outdoor creative plans that were presented to the Jury.