Kaithal-based Sapphire Media has recently won advertising rights of almost 150+ low-floor buses of Haryana Roadways. Though Sapphire has already won the tender, other specifications are yet to be finalised. However, these buses will offer advertising spaces in the back, right and left side of the body.

Explaining further on the win, Sahil Mangla, Director, Sapphire Media Services, said, "These AC and non-AC city buses will not only run in Gurgaon and Faridabad but also in Panchkula, Chandigarh, Karnal, Hissar, Rohtak and Panipat. For brands to take such spaces, we are focusing majorly focusing on online shopping sites as the footfall is really high specially in places like Gurgaon and Faridabad (a significant part of NCR). Since the contract is for three and half years, we are also looking for brands who can advertise with us for a long tenure.”