Passenger traffic on the Metro networks are increasing by the day. People from all walks of life prefer to travel by the Metro where the networks are operational. The large confluence of people on these networks has created compelling advertising opportunities for brands of all hues. The well-maintained Metro infrastructure also provides the media owners the opportunity to craft high quality media. The moot question is, can media on the Metro networks rival the high quality and innovative media seen in the airports. 
 
Sanjay Kapoor GM & Head Corporate Communications, PR & Marketing of L&T Metro Rail (Hyderabad) Ltd, will touch upon on this aspect in his address on the theme "How Metro networks can transform transit media advertising” in the upcoming Outdoor Advertising Convention (OAC) at Hyatt Regency, Gurgaon during June 17-18.

Sanjay has over 29 years of experience in sales, marketing, communications and techno-commercial operations of companies in the advertising, retail, industrial products, software services, medical equipment, exhibition, and event sectors.

With an engineering background Sanjay has been associated with large organisations like Larsen & Toubro India, ITW, Borneo Technical Thailand, Adatco (Castolin Eutectic) Egypt/Switzerland, 3M Egypt, Al Saharawi Group Dubai and Prazair Tafa, USA. In his current role, he has set industry new benchmarks in corporate communication and marketing of transit media retail and advertising. He has been conferred with several awards like the TV 5 Business Leader Award for Innovative PR in 2015, Most Promising Entrepreneurship Award of India, 2010 for outstanding and exemplary achievements in entrepreneurship by Enterprise Asia, and Excellence in Marketing Award from FAPCCI (Federation of Andhra Pradesh Chamber of Commerce & Industries) for 2010-11.