OOH Thought Leaders Contest, a first of its kind contest that is underway, will culminate at the Outdoor Advertising Convention (OAC) 2015 that will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai) on July 24-25.

The OOH Thought Leaders Contest invited professionals working with OOH media owning firms, specialist agencies and brands to send in their responses to the question'What key measures the Indian OOH industry must undertake to increase the industry's share of the overall Indian advertising spends?'.

The responses will be shortlisted before the Convention begins, and a Jury will judge the shortlisted responses and decide the winners.

The winners will receive their prizes at the Outdoor Advertising Awards (OAA) 2015 function that will be held at the OAC venue in the evening of July 25. The winners will get return tickets to London or Hong Kong.