By: Rajiv Raghunath & Bhawana Anand
Last updated : May 07, 2019 9:54 am
Unity, collaboration and perseverance vital for OOH growth
Nancy also underscored the imperative for the OOH industry to amplify its value perceived in the market.
Speaking about digital media in the outdoor environment, she pointed out that while they were seen as traffic distraction in the US in the late 1990s when they were introduced, through advocacy and studies it was established that digital billboards could be used in the outdoor without posing any traffic hazards. Today, there are over 9,000 digital billboards for advertising across the US.