Last updated : December 05, 2017 6:53 pm
At the Delhi NCR Talks OOH Conference, Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC), highlighted the critical need for the OOH industry to create the right conditions for advertising brands to showcase their offerings in the most compelling
Jha also spoke on the most modern approach of the latest outdoor policy that allows more flexibility in terms of shapes, sizes and nature of outdoor units. He also pointed out SDMC's recent measure to curb down the illegal media of the city and initiatives to open more friendly dialogues between the authority and the media owners.