The Outdoor Advertising Convention 2015 was inaugurated on July 24 at the Renaissance Mumbai Convention Centre, Powai, Mumbai with the lighting of the traditional lamp by Pradeep Shrivastava, CMO, Reliance Jio, Amit Sarkar COO, Kinetic India, Noomi Mehta, MD, Selvel One, and Vasant Jante, MD and Publisher, VJ Media Works.

Following the inauguration, Amit Sarkar delivered the welcome address wherein he laid out the key imperatives for the OOH industry and the need for intense deliberations on the imperatives during the course of the Convention.