By: Nibedita Saha
Last updated : December 05, 2017 6:53 pm
Wrogn, Imara and Ms Taken are all breakaway youth fashion brands, inspired by the distinctive sense of style targeted towards the open minded and progressive youth, those who like to make their best choices in life.
While Wrong relates to the male consumer, Imara and Ms Taken offer experimental style statements for females. All the three campaigns featured youth icons. The cricket phenomena Virat Kohli represented Wrogn while Bollywood stars Kriti Sanon and Shraddha Kapoor presented Ms taken and Imara, respectively.
While talking about the campaigns, Jayesh Yagnik, COO, MOMS Outdoor Media Solutions, said “Our association with USPL is since the inception of the brands Imara and Wrogn. After successfully launching these brands last year, this time we followed up with intensive OOH campaigns to create
“We rolled out the third USPL brand campaign – for Ms Taken – that featured Kriti Sanon as the brand ambassador. The new ladies western wear brand with all the attitude and poise had done wonders on OOH. The challenge was to distinguish between all three brands at more or less the same time and we have successfully managed to do so,” said Yagnik.