Keeping in line with Government of India's initiative, the'Swachh Bharat Mission' for a cleaner India, LG Electronics, India's leading consumer durable manufacturer recently launched its'Clean India- Clean Brand Shop' campaign involving LG brands shops to clean their surroundings.
 
Kicking off in Gurgaon, The'Clean India Clean Brand Shop' campaign will run a special cleanliness drive at all LG Brand shop locations in India. A message to all employees has been disseminated to participate and help towards building a cleaner India. LG targets to clean a total area of 2.6 Lac sq. ft. (approx.) of India in its first round of cleanliness drive. To mark this day, all employees of the LG Brand Shop, Gurgaon will wear LG branded t-shirts with'Clean India, Clean Brand Shop' message and will encourage brand store owners in surrounding areas to pledge their support by maintaining cleanliness in and around their business locations as well.
 
Speaking at the launch of Clean India campaign, Mr. Ashutosh Pant, Regional Business Head-Haryana & Rajasthan, LG Electronics India said, "LG's Clean India Clean Brand Shop campaign will certainly create awareness and a sense of responsibility amongst fellow Indians and that they will come together with us in making these campaigns a huge success and a clean India.”