Leading OOH firm IKON recently announced that it has appointed veteran advertising professional Prabhakar P as the company's Head - Planning & Operations. Prabhakar commands over 30 years of experience in the media and advertising industry that included key roles in marquee advertising majors Dentsu Communications, McCann-Erickson (India), and Everest Advertising.
 
Before joining IKON, Prabhakar worked as Senior Media Director with Dentsu Communications, where he handled clients such as, Toyota, Indo Nissin Foods, Ajinomoto, TVS Housing and Maiyas among others. Earlier, he worked as Media Director with McCann-Erickson (India) where he engaged with clients like TVS Motor Company, BPL, Levis, GE Lighting, among others.

Over the years, Prabhakar has achieved significant industry recognition for his expertise in building communication strategies and marketing campaigns, and operational excellence in media buying and project execution.

Welcoming Prabhakar to IKON, Lokesh Kumar, Director of the firm, said that Prabhakar will play an instrumental role in establishing best practices across the organisation's internal and external engagements. He added that Prabhakar will spearhead IKON's initiatives to deepen on-ground engagements with all key stakeholders as well as ensure maximum transparency in the firm's transactions. "We are very fortunate to have such a senior professional joining us. I wish him all success in our joint endeavour to reinforce IKON's business standing.”