Variyava commands over 13 years of experience, having worked on household blue chip brands in the banking, media, FMCG, beauty, personal care, travel and telecom domains
On the new appointment, Rahul Mathew, Creative Head, DDB Mudra West, said, "Over the last few months, we've been rebuilding our creative force here at DDB Mudra West. And Ferzad is yet another stride in that direction. I have always admired his craft as a writer and am sure he's going to raise the standard, on many counts, for all of us.â€
Variyava added: "I am absolutely thrilled to be working with Rahul Mathew and Sonal Dabral. I have always been a fan of work and culture of DDB Mudra and I feel privileged to be a part of this team.â€