By: Shine Jacob, Business Standard
Last updated : December 05, 2017 6:53 pm
National carrier to float bids for vinyl-wrapped ads on trains; eyes Rs 2,000-crore revenue
To boost revenues, the Indian Railways will soon be inviting bids for vinyl-wrapped advertisements on trains. The move is likely to cover 10,000 trains, garnering an additional revenue of Rs 2,000 crore for the national carrier.
A tender will be floated later this month.