By: VJ Media Bureau
Last updated : December 05, 2017 6:53 pm
Orienta Cine Advertising planned and executed brand activation for two major brands - Oppo and Ola Cabs - with a good measure of success. There is growing opportunity for brand activation to be conducted in both Metro and non-Metro cities
In the recent past, Orienta Cine Advertising planned and executed brand activation for two major brands – Oppo and Ola Cabs – with a good measure of success. In the case of Oppo mobile brand activation that was conducted at R-city Mall in Mumbai in mid-August, Orienta Cine Advertising created a zone that featured LED Oppo cut-out on the backdrop and a selfie zone where people took their own selfies and had an experience of using the Oppo phones.
Orienta Cine Advertising captured the data generated from consumer touchpoints and engagements on a daily basis, and that served as useful inputs for the brand.
In this case too the brand gained significant insights on consumer acceptance of the concept of shared rides.
Lakhani says that the opportunity to conduct power brand activation programmes are not limited to the metro cities. Rather, there are ample opportunities to connect with consumers in the non-Metro cities and towns through this method. What keep the business ticking is indeed the business impact that such activities have on the brand – amplified by noticeable spike in sales volumes.