The mandate covers OOH, print, television, radio, and cinema
Commenting on the acquisition, Mallikarjun Das, Group CEO, Starcom India said, “We are pleased to be working with BookMyShow, a reputed brand and a one-stop destination for entertainment screenings and events in India. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven communication. BookMyShow is
Marzdi Kalianiwala, VP - Business Intelligence and Marketing, BookMyShow, said, “We are pleased to welcome Starcom on board as a strategic media partner and look forward to benefiting from their experience and expertise in integrated communication strategies. We have always kept our users at the centre of our universe and as we scale and embark on new and exciting opportunities, we are confident that together with Starcom we will be able to reach out to our users more effectively and efficiently.”