By: Ria Banerjee
Last updated : April 16, 2019 10:21 am
The engagement is aimed at drawing and analysing consumer insights at select IT parks in Chennai
Mohammed Illias, Director and Founder, BCC Marcom, shares, “Understanding consumers on ground through direct interaction is an age-old method but it is still relevant today. What does not get captured sometimes in a well tabulated survey, becomes well-comprehended when consumers are allowed to speak freely, which becomes the important ingredient in either constructing a new strategy around the product or service or building a new communication strategy for the product or service. Nothing can replace direct interactions with consumers which the small retailers enjoy and there is a lot to learn from this for everyone.”