Armour Station TV launches its channel at 3 new railway stations

By: VJ Media Bureau

Last updated : December 05, 2017 6:53 pm



With the addition of the new stations, the service is now available at eight of the busiest railway stations in India including Mumbai CST, Mumbai Central, Pune, Ahmedabad, Bangalore, Chennai Central, Chennai Egmore and Delhi (Hazrat Nizamuddin).


Armour Station TV, a pioneer in digital OOH media, has announced that it has added four new railway stations to its existing network -- Chennai (Egmore), Pune, Ahmedabad and Delhi (Hazrat Nizamuddin) are now part of the Armour Network.
 
Armour Station TV works on a PPP model with Indian Railways in which railways provide live train running information to Armour's proprietary software which is then announced and displayed on the screen in a synced a/v format. There are no separate announcements from the railways at stations where Armour takes over this work.
 
Armour Station TV has been providing these services for over 13 years and with the addition of the new stations, the service is now available at eight of the busiest railway stations in India including Mumbai CST, Mumbai Central, Pune, Ahmedabad, Bangalore, Chennai Central, Chennai Egmore and Hazrat Nizamuddin.
 
Anil Hirani, Director, Armour Display Systems, said, "We are committed to providing travellers with accurate travel-related information and have invested in hi-end audio and video equipment at all the stations we are present in and we plan to expand our network in the coming years. The 103” plasma screen in Chennai Central is an example of this.”
 
Armour station TV has around 550 LCD/LED screens and 1200 hi-end audio speakers at the stations they are currently servicing.
 
The railway information is interspersed with commercial messages -- making the medium a very attractive proposition for marketers of a wide range of products and services.

Uniqueness of this medium lies in following:

Armour Station TV

First Published : November 03, 2014 12:00 am