By: VJ Media Bureau
Last updated : December 05, 2017 6:53 pm
As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns
The move to tie-up with the local retailers, many of who are under duress due to sudden fall in business, would perhaps induce the E-Wallet brands to also launch tactical OOH advertising campaigns, that are localised too.
Brands like Ola Money and Freecharge are some of the other players that are launching high-decibel communications campaigns to reach out to consumers who are looking at alternative ways to conduct their individual transactions in the wake of the high-value currency demonetisation.