Laqshya Media Group hits a high note with ‘Sonu Nigam Live in Concert’ planned in multiple cities

Laqshya Media Group has planned a multi-city ‘Sonu Nigam Live in Concert 2024’ in association with the popular artist who is managed by ITW Playworx. The first show will be organised in Surat on February 18 at CB Patel Cricket Ground, followed by a show in Gurugram on March 9 at Backyard Sports Club.

In anticipation of his upcoming multicity tour, Sonu Nigam, the acclaimed artist, said: “The transformative essence of music unites people and catalyses positive transformations. Let’s come together and make a difference by joining me in this concert, orchestrated by Laqshya Media Group, not just for the love of music but also to create a meaningful impact through the universal language of melodies.”

As a leading player in India’s marketing communications landscape, Laqshya Media Group specialises primarily in Outdoor, Events, and the Digital Ecosystem. Stepping into the dynamic realm of Live Events and IP Projects, the Sonu Nigam Concerts stand as a pivotal offering among the numerous initiatives for 2024. Addressing this initiative, Atul Shrivastava, Chief Executive Officer of Laqshya Media Group, said, “India's concerts and events industry has witnessed substantial growth, following an upward trajectory post the COVID-19 pandemic. We are exhilarated to contribute to this thriving space, curating countless memorable experiences for consumers nationwide.”

“Looking ahead, Laqshya Media Group is gearing up for an exciting future with a line-up of dynamic projects and ventures. As we continue to explore new horizons in live events and innovative IP initiatives, our commitment to delivering unparalleled experiences remains unwavering. In the spotlight is the much-anticipated Sonu Nigam Live in Concert 2024, a hallmark event in our roster. Join us on this extraordinary musical journey and witness the magic unfold live on stage,” he added.