Campaigns

Dabur serves ‘Kaada’ to police personnel as immunity booster

Organised for almost a month, the drive aims to improve the immunity of Corona warriors

Published

September 21, 2020

Ayurvedic product maker Dabur India Ltd is serving Ayush Kwath Kaadha-ImmuniTEA to improve the immunity of police personnel – the frontline in the battle against Covid19.

The brand has partnered with Vritti Solutions for conducting a drive in Delhi, Noida and Ghaziabad to serve the kaada in the police stations. The campaign has already started from September 9 and will end on October 3 -targeting the Corona warriors.

“The increasing spread of the unprecedented outbreak of Covid19 has made immunity boosting products more important than ever. Keeping this in mind, we decided to support our front-line corona warriors to build their immunity with Ayush Kwath Kaadha- ImmuniTEA,” said Ajay Singh Parihar, Marketing Head, Healthcare OTC, Dabur India Ltd.

He added that as a brand, Dabur has been working towards supporting the nation in every possible way during the pandemic.

The Kaada is made up of Tulsi, Shunthi, Dalchini and Maricha which works as a cough and cold remedy, immunity booster, relives sore throat and beneficial for respiratory health.

Rajesh Radhakrishnan, Chief Marketing Officer, SocioMind, an arm of Mindwave Media, said, “We at SocioMind are happy to join hands with Dabur for this social initiative. Immunity and hygiene are the most important things currently required to fight this virus. We are excited to roll out this interesting CSR campaign for Dabur. We designed gigantic brand cut-outs of Ayush Kwath Kaadha bottles on mini trucks to create a landmark effect. These are placed at various police stations in Delhi -NCR where the Kaadha is being served to police personnel.”