Contracts & Investments

UK’s Global bags 8-yr TfL rail advertising contract

The rail advertising contract covers 272 London Underground stations, more than 120,000 Tube car panels, 83 London Overground stations, 45 DLR stations, 39 tram stops, Victoria Coach Station and 40 Elizabeth line stations.

Published

September 12, 2024

M4G Bureau

Photo credit: Global.com

Transport for London (TfL) has selected Global, the UK-based Media & Entertainment group, as its media partner for its rail advertising contract following a highly competitive tendering process. The eight-year contract will bring Global’s relationship with TfL to a remarkable 40-year tenure, one of the longest-running partnerships in outdoor advertising.

A post on the Global website cites that “TfL has the largest out-of-home advertising network in the UK, used by millions of customers every day. The rail advertising contract covers 272 London Underground stations, more than 120,000 Tube car panels, 83 London Overground stations, 45 DLR stations, 39 tram stops, Victoria Coach Station and 40 Elizabeth line stations.”

“The partnership will bring to life a number of exciting new initiatives, including a transformational expansion of TfL’s rail estate, bringing digital advertising opportunities to every zone on the network as well as groundbreaking digital experiences, creating spectacular, immersive advertising opportunities that work in harmony with the architecture of the Underground,” states the post.