Contracts & Investments
Century Group bags sole ad rights at Patna, Agartala airports
The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising brands
Century Group of Companies has added another feather to its cap by winning the sole rights on media at the Jay Prakash Narayan International Airport, Patna and Agartala Airport. The OOH firm has won the contracts for 10 years each.
Shashi Kumar Chaudhary, Director and Partner, Century Group of Companies, told Media4Growth that Century Group is bullish on airport media space and is at the threshold of winning sole rights at a few more airports where the tendering process is underway. In his view, airport media appeals to a wide cross-section of advertising brands.
Century Group plans to introduce digital media at the two airports that will attract a greater number of advertising brands.
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