PDSN Media expands its premium media portfolio with ‘The Walk’

PDSN Media Pvt. Ltd., a fast growing integrated media and Digital Out-of-Home (DOOH) advertising company, has announced the launch of its exclusive advertising inventory at The Walk, Hiranandani Estate, Thane. As the exclusive media concessionaire for the destination, the company now offers advertisers access to a curated portfolio of digital and static media formats across the property. 

The media inventory includes Digital LED Screens, Fabric Backlit Display Boxes, Flag Pole Branding, Arch Gate Branding, Activation Zones and several other advertising opportunities positioned across The Walk. The portfolio has been designed to provide brands with multiple touchpoints for consumer engagement within the destination. 

A lifestyle destination with premium audiences 

Located in the heart of Hiranandani Estate, The Walk has evolved into one of Thane’s prominent lifestyle destinations, bringing together shopping, dining, entertainment, wellness and leisure experiences under one roof. 

The destination houses several national and international brands, including Starbucks, Croma, Westside, Third Wave Coffee, Doolally Taproom, iPlanet, Pop Tates, Aromas Café and Rapsap, along with a wide range of restaurants, cafés, retail stores, fitness centres and family attractions. It attracts thousands of visitors every day, including residents from surrounding premium townships, working professionals, families, students and affluent consumers. 

Unlike conventional transit advertising locations where audiences are constantly on the move, visitors at The Walk typically spend extended periods shopping, dining, attending community events or engaging in leisure activities. This longer dwell time offers brands the opportunity for repeated visibility throughout a consumer’s visit, contributing to stronger message retention and brand recall. 

Multiple advertising formats across the destination 

PDSN Media’s advertising portfolio at The Walk combines digital and static formats, enabling brands to execute integrated campaigns across multiple touchpoints. 

The available media formats include: 

• High-Resolution Digital LED Screens 

• Premium Fabric Backlit Display Boxes 

• Flag Pole Branding 

• Grand Entrance Arch Gate Branding 

• Dedicated Activation Zones for experiential marketing 

• Strategic Static Branding Opportunities 

• Customized Integrated Brand Solutions 

The combination of digital displays and premium outdoor formats enables advertisers to tailor campaigns according to different marketing objectives while maintaining visibility across the destination. 

Designed for diverse campaign objectives 

The media inventory has been developed to support campaigns across a wide range of sectors, including Retail & Fashion, Automotive, Banking & Financial Services, Consumer Electronics, Healthcare, Food & Beverage, Entertainment, Education, and Luxury & Lifestyle. 

Whether the objective is launching a new product, promoting seasonal offers, building brand awareness or executing experiential campaigns, the available formats provide flexibility for brands to engage visitors in different ways. 

In addition to traditional branding, the activation spaces also support experiential marketing initiatives, product launches, promotional events and consumer engagement activities, allowing brands to create interactive experiences within the destination. 

A location that combines visibility with engagement 

Situated within Hiranandani Estate, The Walk is surrounded by premium residential developments and complemented by established retail, dining and lifestyle brands including Starbucks, Westside, Croma, Third Wave Coffee, Doolally Taproom, Pop Tates, Aromas Café, iPlanet and Rapsap. The steady flow of shoppers and visitors throughout the day makes it one of Thane’s established advertising environments. 

According to PDSN Media, the combination of premium infrastructure, strategically positioned media assets and an audience that spends considerable time within the destination creates opportunities for brands to build visibility and engage consumers in a more immersive environment. 

As the exclusive media concessionaire at The Walk, the company offers end-to-end advertising solutions spanning media planning, creative execution, media deployment and campaign management, enabling brands to execute integrated campaigns tailored to different communication objectives.