Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via...
The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of...
The initiative comes from the Group's new vertical Laqshya Public Relations
POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions
Atoll Bidco, a unit of private investment company Atairos, which already owns 37.9% of UK's Ocean Outdoor, is now buying out the remaining shares in the...
With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and...
We are determined to bring 7x growth in the coming financial year with new offices in Tier 2 and 3 cities: Sourav Kumar, Co-founder, CupShup
Talent, technology and process drive growth and retention, earns OMD second consecutive Global Agency of the Year title
New brand reflects the company’s mission to design and produce innovative experiences worth sharing
Seedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APACSeedooh’s Director of Confidence Kenta Shimizu has...
The company's strategy focused on providing practical support and amenities for the millions of devotees participating in the annual festival.
With quirky cab makeovers across key cities, everyday rides turn into a celebration of flavor, fandom, and full-on fun
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
The featured creators are now the faces of a bold campaign that challenges the norms of influence.
Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, OAC will intensely examine the future of the...
Gaurav brings with him a rich cross-category experience spanning OEM (Handset, Consumer Durables), FMCG, QSR, Telecom, and Media Services. He...
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025....
Backed by his 35-years’ experience in Out-of-Home (OOH) advertising media, Abhijit will share his insights at the panel discussion on...
Next two rounds of Jury meet to be held in Mumbai
Shekhar, who will join the panel discussion on the theme, 'The missing ‘A’ word in your pitch: Time to introspect?'...
GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising.
Vikram Sakhuja, who comes with a distinguished career spanning decades across top-tier marketing and media organizations, will be part of...
Since 2015, Malvika has been a driving force at L&T Realty, where she has architected and executed comprehensive brand and...
The Quintessential OOH Quiz, powered by Xtreme Media, will be held on Day 1 of OAC 2025, adding a dash...
